Dassault Systèmes’ Perfect Package is Key to P&G’s Ambitious Packaging Sustainability Targets
In 2011 Procter and Gamble announced a new corporate mission of digitalisation. By focusing on ‘digitising innovation’ their aim was to create better product and package designs, eliminate expensive prototyping through modelling and simulation, and to transform how employees access and share information across geographic and organisational boundaries. They chose Dassault Systèmes innovative software for Product Lifecycle Management (PLM) as the business platform that would help them achieve their transformation. The first area of focus: global packaging and artwork capabilities that meet the challenging needs of the consumer packaged goods industry. The goal: tighter integration with suppliers to more quickly create artwork and packaging shapes that better address consumer needs while meeting manufacturability and in-store shelf suitability requirements.
Seven years later and P&G’s focus on packaging remains key to their overall strategy, and their partnership with Dassault Systèmes is going from strength to strength. In addition to upgrading their PLM system to the 3DEXPERIENCE Platform , Procter and Gamble have also implemented Dassault Systèmes’ ‘Perfect Package’ industry solution to manage the packaging process for their worldwide portfolio of brands. Now, in a global collaborative digital environment, project data is traceable, shareable and reusable. Teams spend less time searching for data and have access to more consistent and accurate packaging and product specifications, streamlining processes and saving rework and expense. Data is exchanged easily with consumers to gain greater insight into trends, needs and usage and overall productivity has increased.
In today’s digital world the investment P&G have made in digitalisation is truly paying dividends. With the right solutions in place the company can now truly shift it focus beyond it’s own internal process and structure and look towards sustainability – and a brighter future for the company and for society. In April P&G announced ‘Ambition 2030’ , new environmental sustainability goals focused on enabling and inspiring positive impact in the world. Packaging remains at the heart of this strategy, with the company already reporting great progress towards the first set of targets set for 2020
Perfect Package also gives P&G flexibility to look at alternative production materials for their containers. Just last month P&G announced a new initiative where iconic P&G brands ‘Fairy’ and ‘Head & Shoulders’ launched new bottles made from up to 100% recycled plastic , including plastic found washed up on UK beaches, a move which is sure to please the new environmentally-conscious consumer.
P&G’s focus on packaging is key to their business strategy and their investment in Dassault Systèmes solutions, more specifically in Perfect Package, has proved to be a pivotal purchase for the organisation. However, it’s not only large, multi-national business that can benefit from the Perfect Package industry solution – this scalable solution means that any consumer packaged goods producer could reap the benefits of the only digital platform that can accelerate package design, automate the artwork process and drive costs down through a collaborative 3D social experience.