Perfect Package

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Embedded thumbnail for Perfect Package

Package design efforts are often scattered across multiple groups and suppliers using different systems. This can lead to rework, delays, higher costs, quality issues, and expensive recalls. It’s no wonder that over half of packaging projects fail to meet their objectives.

What if you could break down these silos and get everyone working together? A great solution is one that that streamlines the packaging process to ensure that your powerful ideas reach the marketplace. That’s what makes the Dassault Systèmes cloud-based approach so special. Dassault Systèmes' digital platform makes ‘concurrent design’ possible - meaning that everyone typically involved in a packaging project, whether internal or external to the company, can collaborate in a single environment to accomplish more packaging projects in less time to grow your business faster.

Dassault Systèmes Perfect Package Industry Solution Experience, available from the 3DEXPERIENCE® platform, is the only digital platform that can accelerate package design, automate the artwork process and drive costs down through a collaborative 3D social experience.

Perfect Initiative
Seamless communication and collaboration across internal and external resources is the key to a successful packaging initiative. Perfect Initiative connects all the people involved and keeps them in sync by centrally managing project plans and execution to ensure on time and on budget KPIs.
 
Packaging initiative leaders can instantly see project progress through project dashboards and reports with real-time visibility of overall schedule, phases, gates, resources, costs and benefits.
 
Perfect Packaging Assets
Digital asset management drives reuse across business units and geographies, accelerating the package design process and lowering the amount of rework and quality issues related to packaging.
 
Using Perfect Packaging Assets, teams have a clear view on existing concepts and collaterals, enabling faster design of new ideas or reuse of existing assets to expand to new geographies with very little investment. Perfect Packaging Assets stores all the assets associated with the package or brand centrally, and includes strong search and security functions to ensure the right people can access the assets they need quickly and effectively. Approval routes ensure assets are properly reviewed, eliminate much of the rework caused by fragmented systems and working in silos.
 
Perfect Packaging Concept
Package designers turn consumer preferences into physical components that influence a consumer’s purchase decision at point of sale. Many designers prefer to express their ideas by sketching and building initial creations – however, 2D designs do not automatically translate into realistic 3D digital assets and as a result it can be difficult to gain accurate insight on the realities of product function and actionable consumer feedback.
 
By making sketching in 3D as intuitive as sketching on paper, Perfect Package Concept brings an experience that matches creative purposes, whilst removing barriers towards 3D creation. Designers can visualise and share designs, collaborating with technical packaging engineers to create the perfect package without losing key design elements. Industrial designers and package engineers can define more design alternatives, investigate package feasibility very early in the design process and select the best candidates based on consumer feedback and manufacturability.
 
Perfect Packaging Design
Frequently, packaging engineers need to recreate package concepts from scratch. Incompatible file formats and lack of detailed designs require engineers to translate sketches into 3D designs, which may lead to the loss of key design elements. Multiple rounds of rework occur with marketing, manufacturing and purchasing functions along with external design agencies, artwork studios, mold engineers and suppliers working in their own silos to optimise package design.
 
Perfect Packaging Design is a unique solution that enables packaging engineers to address all types of packaging (primary, secondary and tertiary packages) using different materials.
 
Perfect Packaging Design helps engineers translate concepts rapidly into qualified designs through tight integration between styling and mechanical shape design. It also conducts structural load analysis to ensure the design meets all required technical specifications. The software solution creates automations, materials and part libraries and workflows to accelerate the development of new packages or adapt existing packaging designs.
 
Perfect Artwork & Labelling
A single product initiative may need 10 or 12 label variations for one market. That number goes up exponentially as the product is launched in multiple geographies. Too many companies manage their copy in word documents or spreadsheets that are scattered around the company on network drives and individual computers. When it is time to produce new artwork, no one is quite sure which version of copy and graphics is correct.
 
Perfect Artwork & Labelling integrates the copy management and artwork creation process so companies can create new label designs in just 24 hours by centrally managing the process across organisations and suppliers. This includes copy development, translation management and artwork template creation and approval.
 
Companies can generate label variants with language mapping and artwork templates. Adapting labels for a new geography can be completed in minutes, as opposed to what is normally an 8 to 12 week process.
 
Perfect Artwork & Labelling also integrates to GS1 industry standards for artwork authoring and artwork proofing tools to eliminate the chance for errors, provide digital review and comparison and serve as the system of record for all artwork and language copy.
 
Perfect Test
Historically, when a CPG package design failed, engineers took a “trial and error” approach to identify the design flaw, driving up costs and delaying time to launch.
 
Perfect Test uses simulation to determine how a new package design will behave at every stage of its lifecycle - resulting in lower costs, improved sustainability and faster time to market. Designs can be optimised significantly faster than physical testing.
 
Perfect Test encapsulates complex optimisation/simulation into black-box models, making simulation processes accessible to users who may be experts in a different domain, but not in simulation. These users can easily simulate the effects on the package of stacking, crushing, dropping, and sloshing to prove-out their designs.
 
With Perfect Test, sustainable packaging that delights the consumer and yet is gentle to the earth can be created. Package engineers can look for ways to lessen the amount of material used and therefore create less waste. Similarly, manufacturing engineers can analyse a package to make sure it can be made, packed and shipped efficiently and light weight to decrease both transportation costs and carbon emissions.
 
Perfect Specifications
Packaging specifications are often scattered across multiple systems preventing proper management, review and control, ultimately leading to higher costs and enhancing the potential for recall issues due to lack of materials control across the organisation.
 
Perfect Specifications enables companies to define and manage any kind of product specification including, but not limited to, formulations, raw material, packaging components and work instructions. It provides a centralised method to author, approve, manage and drive reuse of packaging specifications. It enables companies to use structured specifications to build and maintain multi-level bill of materials (BOMs), conduct ‘where-used’ analysis and identify packaging material savings.
 
Perfect Specifications is easily integrated with company external systems such as ERP and CAD to get products to market faster, improve design efficiency and lower the cost of new product introductions. Ensuring product data across the organisation is a single version of the enables companies to bring products to market faster while maximising reuse of information to reduce costs.
 
Perfect Visualization
Nearly 75 percent of all purchase decisions are made at the store, with most decisions happening within five to eight seconds. Every element of the package including colour, graphics, ingredients and even usage instructions can drive which product goes in the basket or stays on the shelf. Yet 50 percent of all packaging initiatives fail and only 10 to 15 percent of packaging initiatives make a discernible impact on sales.
 
Creating and testing new packaging concepts can be very difficult. Agencies sketch 2D concepts but consumers find it difficult to assess new designs unless they are in 3D. Physical prototypes are costly and time consuming to create and may not reflect the end-design due to engineering and manufacturing constraints.
 
Perfect Visualization can cut concept development from six weeks to under 48 hours by sketching in 3D, using automated tools to refine the design and create realistic rendering of new packages. Real-time rendering allows consumers to see photorealistic packaging concepts in both an in-store and in-home context to help accelerate package validation efforts without creating costly prototypes.