Package design efforts are often scattered across multiple groups and suppliers using different systems. This can lead to rework, delays, higher costs, quality issues, and expensive recalls. It’s no wonder that over half of packaging projects fail to meet their objectives.
What if you could break down these silos and get everyone working together? A great solution is one that that streamlines the packaging process to ensure that your powerful ideas reach the marketplace. That’s what makes the Dassault Systèmes cloud-based approach so special. Dassault Systèmes' digital platform makes ‘concurrent design’ possible - meaning that everyone typically involved in a packaging project, whether internal or external to the company, can collaborate in a single environment to accomplish more packaging projects in less time to grow your business faster.
Dassault Systèmes Perfect Package Industry Solution Experience, available from the 3DEXPERIENCE® platform, is the only digital platform that can accelerate package design, automate the artwork process and drive costs down through a collaborative 3D social experience.
Packaging initiative leaders can instantly see project progress through project dashboards and reports with real-time visibility of overall schedule, phases, gates, resources, costs and benefits.
Using Perfect Packaging Assets, teams have a clear view on existing concepts and collaterals, enabling faster design of new ideas or reuse of existing assets to expand to new geographies with very little investment. Perfect Packaging Assets stores all the assets associated with the package or brand centrally, and includes strong search and security functions to ensure the right people can access the assets they need quickly and effectively. Approval routes ensure assets are properly reviewed, eliminate much of the rework caused by fragmented systems and working in silos.
Package designers turn consumer preferences into physical components that influence a consumer’s purchase decision at point of sale. Many designers prefer to express their ideas by sketching and building initial creations – however, 2D designs do not automatically translate into realistic 3D digital assets and as a result it can be difficult to gain accurate insight on the realities of product function and actionable consumer feedback.
Frequently, packaging engineers need to recreate package concepts from scratch. Incompatible file formats and lack of detailed designs require engineers to translate sketches into 3D designs, which may lead to the loss of key design elements. Multiple rounds of rework occur with marketing, manufacturing and purchasing functions along with external design agencies, artwork studios, mold engineers and suppliers working in their own silos to optimise package design.
Historically, when a CPG package design failed, engineers took a “trial and error” approach to identify the design flaw, driving up costs and delaying time to launch.
Packaging specifications are often scattered across multiple systems preventing proper management, review and control, ultimately leading to higher costs and enhancing the potential for recall issues due to lack of materials control across the organisation.
Nearly 75 percent of all purchase decisions are made at the store, with most decisions happening within five to eight seconds. Every element of the package including colour, graphics, ingredients and even usage instructions can drive which product goes in the basket or stays on the shelf. Yet 50 percent of all packaging initiatives fail and only 10 to 15 percent of packaging initiatives make a discernible impact on sales.