About Design Rule

Established in 1994, Design Rule provides Product Lifecycle Management (PLM) technology and services to engineering, technology, consumer products and other high-tech industries across the globe. Our success comes from our three pillars of technical competence, service quality and our partnership with Dassault Systèmes and other leading PLM service vendors.

As Platinum Dassault Systemes partners Design Rule’s team delivers best in class deployments with ENOVIA V6, CATIA, 3DVia and SMARTEAM. At our core are our 10 consultants, with 60 years of combined PLM experience. We also have the largest ENOVIA SMARTEAM/V6 skill base in the UK.

The know-how to gain breakthroughs in innovation

Our consultants possess the ideal combination of business expertise and technical skills to understand your goals and then to devise the optimum PLM solution. From product planning to design and production, they will probe and question every step of the process to meet the ‘100% first time’ product quality goal.

Ultimately, Design Rule is here to help you realise the true power of PLM: sustainable and continuous product innovation. We want to help you to take absolute control of your data and processes to gain the cost reductions and time savings of digitised product development. You can then gain ever more complex products and higher profits from the vast efficiency gains of Design Rule’s PLM service.

Our productivity solutions reduce product planning time up to 90%

To meet the demand for reducing Non-added Value Activities (NVA), we have developed off-the-shelf productivity solutions specifically for Configure-to-Order and Engineer-to-Order businesses. Based on the ENOVIA Rules Engine, these solutions use your specs to automatically generate complete BOM's, Document Packages or Parametrically Driven CAD Assembled/parts/Drawings. This reduces the time spent estimating complex products by up to 90%. 


Product development
Design for assembly/manufacturing
Target costing
Document creation and compliance
Auto-generation of complete BOMs, document packages and parametrically driven CAD Assembled/Parts/Drawings

Deployment technologies

Dassault Systémes PLM solutions

Career Opportunities

Take a look at the opportunities we have available here

Meet Design Rule

Bob Hillier
Managing Director
Adam Bannaghan
Technical Director
Debbie Shirreff
Debbie Shirreff